Press Releases

An Industry first, Italydesign's New Brick and Video™ Showroom Enables Live Interactive Remote Shopping for Modern Italian Furniture

Italydesign's artfully curated collections bring the best of Italy to clients globally

Italydesign, featuring the most diverse and amazing selection of modern Italian furniture anywhere, today introduces its groundbreaking Brick and Video™ Interactive Showroom. Italydesign's Brick and Video™ live interactive technology enables clients to tour its new San Francisco showroom by appointment virtually (as if physically in the showroom) and interact in real-time with the showroom design team from any location worldwide.

Italydesign's Brick and Video™ Showroom features live client interaction through a system of HD video cameras positioned throughout Italydesign's showroom of curated modern Italian furniture. Combining modern technology with the expertise of Italydesign's sales consultants, Italydesign's revolutionary Brick and Video™ Showroom removes geographical boundaries from a client's ability to experience the showroom, and brings online furniture shopping to a new level of personalization and human interaction.

"We created Italydesign's Brick and Video™ Showroom to facilitate our ability to connect with lovers of modern Italian furniture all over the world, provide the best possible remote showroom experience, and improve on passive experiences that permeate online shopping today," said Nathan Hamar, principal of Italydesign. "Through this new experience, our clients can discover the world's most diverse and amazing selection of modern Italian furniture anywhere, and conveniently customize and personalize their choices. We believe this new approach is a real game changer and will revolutionize the way clients shop online for luxury products."

Italydesign's showroom is an exploration of the best of modern Italian furniture, featuring some of Italy's most iconic brands and designers, including MissoniHome, Reflex and Pininfarina Home Design (Pininfarina is widely known as the designer for Ferrari and Maserati). Clients interested in creating a high technology media room may fall in love with the Home Theatre 4D Recliner in Italydesign's media collection. This state-of-the-art recliner features home automation with a 4D simulator with Bluetooth-enabled speakers in the back of each seat to provide sound and vibrations for the most realistic media experience. For those requiring multifunctional furniture (especially ideal for small spaces in urban areas), the Le Vele Video Sofa Bed is a transformable sofa bed which consists of two seats that slide and rotate. Each seat can be rotated 360 degrees and folds out to a chaise longue or bed. For those seeking a whimsical touch for their décor, the Guitar Bar, a romantic artistic vision translated into functional furniture art, may be the perfect addition. Clients wanting to light up a room may find the Stella Chandelier produced by Reflex the perfect choice. It is composed of a customizable number of Pyrex glass stars.

Additional showroom highlights include the Giorgio Saporiti designed Super Roy Es Spec Sofa with overlapping curved backs providing two different seating depths, the Transeo Dining Table, a glass dining table with legs of craquele glass, and the Verona Arc Desk, Italydesign's most versatile desk available in many sizes, shapes, and base materials. Designed to inspire, to be appreciated by romantics, dreamers, poets, lovers of life and the arts, Italydesign's collections transcend all styles and are timeless and at home in traditional or modern environments.

Besides featuring major Italian brands, Italydesign produces its own Private Label collection of sofas made in Italy with many models in stock for immediate shipping.

From attending the Salone del Mobile in Milan annually for the last 22 years, the principles of Italydesign formed deep relationships and life-long bonds with some of Italy's most creative iconic brands and artisan producers. An understanding of and relationships with the industry's most important and prolific producers gained from the many years attending the Salone del Mobile, was the genesis of Italydesign's eclectic and unique collection showcasing the most relevant and current designs.

Italydesign offers many opportunities to customize and personalize. Clients can "open the paint box" and express themselves with the coordination of colors throughout a room by selecting from the widest range of leather, fabric and color selection. For example, Italydesign offers more than 100 color choices of leather, many different fabrics, and 50 synthetic suedes that can be washed with soap and water. Customer's own material options are also available. Italydesign can produce custom rugs of any size, shape or color combination (more than 200 colors) from a client's own source image. Rugs are handcrafted from the finest New Zealand wool.

To learn more about Italydesign, their exciting new Brick and Video™ Interactive Showroom and to schedule an appointment with a sales consultant, email or call (415) • 410 • 3025.

About Italydesign

Italydesign is a San Francisco-based company; its showroom features the most amazing and diverse selection of modern Italian furniture anywhere.